The recent debacle over air travel is an example of how the lack of preparation and training leads to a ridiculous crisis.
This is not a problem of communications: the media – new and old – are more than happy to transmit scare stories.
The problem is a break-down in internal communications between the technical experts, who were obviously totally unprepared for the volcano crisis. Their only answer was to pull the plug and cause untold misery for millions.
We had the same thing with Swine Flu and Bird Flu – where are all the dead people? After all the former was a ‘Level Six Pandemic (the highest) ’.
Good crisis management needs close working between technical experts – who must get their house in order – and the communications professional who are at the front line delivering the message.
This is not a problem of communications: the media – new and old – are more than happy to transmit scare stories.
The problem is a break-down in internal communications between the technical experts, who were obviously totally unprepared for the volcano crisis. Their only answer was to pull the plug and cause untold misery for millions.
We had the same thing with Swine Flu and Bird Flu – where are all the dead people? After all the former was a ‘Level Six Pandemic (the highest) ’.
Good crisis management needs close working between technical experts – who must get their house in order – and the communications professional who are at the front line delivering the message.
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